The Primo Story


The start of something big

Primo Smallgoods was founded in 1985 with approximately 38 employees, operating a manufacturing facility in Homebush, Sydney.

In 1991 the company expanded into Queensland with the acquisition of Gold Cob Smallgoods (now trading as Primo Smallgoods). This manufacturing facility was the original headquarters for Primo Queensland. It was supported by a warehouse facility at Acacia Ridge and a smaller warehouse facility in Cairns.

In February 1998, the Homebush facility relocated to new premises at Chullora Sydney. This manufacturing plant was built to specification and was the most modern, innovative high tech facility operating in the Southern Hemisphere. Ever increasing demand saw this facility expanded on two additional occasions to meet the needs of the growing business.

Pictured on the right Primo Group Chairman of the Board - Paul Lederer


Also in the same year Primo Smallgoods purchased an abattoir at Port Wakefield, South Australia. This is a one species plant, processing more than 10,000 pigs per week.

In late 1999 a second beef abattoir was purchased at Scone in the Hunter Valley.

In 1999 a Melbourne distribution facility was purchased to support the expanding growth in Victoria.

Within a short period Primo Smallgoods has become a national brand, and the Company continues to invest heavily into areas of marketing to continue to grow the brand across the country.

The Primo business continued to grow progressively over the years with improvements in manufacturing processes and efficiency throughout all company facilities. In 2009, a milestone year, Primo acquired the entire business operations of former competitor – Hans Continental Smallgoods.

This acquisition has again driven the business to improved efficiency via processes, bulk buying, better planning and capital upgrades. The combined Primo Group is proudly Australia’s largest Ham, Bacon, Salami and Smallgoods manufacturer and continues to supply the nation’s major retail groups with the highest quality and variety of products available in the country!

In 2011 Primo joined forces with Affinity Equity Partners who are now a major shareholder alongside the founding family.

The growth of Primo Smallgoods has been nothing short of incredible. Nationally the Company has in excess of 4,000 employees and continues to keep abreast of their competitors with investments in new high tech machinery and even a new plant. Australia’s largest food manufacturing plant is currently under construction in the Brisbane suburb of Wacol. This is due to open in 2012 and will again launch a new chapter in the ongoing growth and success of the company.

Did you know?
Nationally Primo Smallgoods has in excess of 4,000 employees.
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